Liz Hutchings, founder of digital marketing and news brand Total Guide to has been appointed as an ambassador for the Dorset Chamber of Commerce & Industry for 2023.
This appointment comes just two years after Liz launched her platform Total Guide to Poole – and the Total Guide to brand is now visible across seven urban areas in the UK.
“I’m delighted to be asked to take on this ambassadorship over the next year.
“We are blessed in Poole and Dorset with a really supportive business community and there’s never been a more important time for businesses to come together.
“I’ve already been connecting local businesses from all sectors and introducing them to the benefits of being a Chamber member, so I’m honoured to be doing this now officially.
“I’m in great company with my fellow ambassadors and I’m really looking forward to working with them and Dorset Chamber to further support during what is going to be a testing few years ahead.”
Chamber chief executive Ian Girling announced Liz’s role which will involve promoting Chamber activity, supporting and connecting members and guests, welcoming them at face to face and virtual events, attending board meetings and the annual meeting.
He said: “I’m delighted to welcome Liz as a Dorset Chamber Ambassador.
“Our ambassadors play a vital role in supporting the work of the Chamber in the business community and I know Liz will make an outstanding contribution as a great supporter and active member.”
This role is natural for Liz as she’s always encouraged a collaborative approach to business and honoured the value of communities which work together towards success and sustainability.
She said: “Total Guide to is all about community and it was from day one.
“I moved to Poole with my family a few years ago and could not have imagined how quickly I’d be recognised for running a heart-centred, community-led digital news platform.
“Coming from Swindon where my business began, it’s been wonderful to be embraced by a new community and to be able to share community spirit between us all.”
TGt is a franchise business established by Liz back in 2012 with its parent site in Swindon and it also now has platforms in Bath, Bristol, Cardiff, Reading and Manchester with more franchisees being considered for other cities and large towns nationwide.
Liz is also a qualified franchise professional and is experienced at operating ethically in the franchise world.