by Lorraine Gibson

Congratulations must go to the East Street Deli, Wimborne, just one of eight national finalists shortlisted for an award by the Small Awards, which celebrate dynamism and resilience in the small business sector and standout independents that play a key role in local high streets and communities.

The deli was opened by Simon and Claire Warren in June 2020, in the middle of the Lockdown and with a world of uncertainty surrounding the retail sector.
Their plan was to serve a wide range of cheeses, meats, wines, beers, ciders, coffee and more to local people.

It worked, for not only are they getting noticed, they’ve now been nominated for the title of UK High Street Hero for best high street business.

Their range blends local, national and continental delicacies and more than 50 cheeses fill their counter at any given time.

Evolving as they go, they now have a refill section for filling your own bottles with household cleaning products and a new website launching shortly.

“It’s incredible to have been shortlisted,” say Claire and Simon.

“The UK is full of inspirational, independent businesses and, contrary to popular belief, the high street is alive and kicking. We are so proud of what we have built in our community and are grateful for the support of our customers and the people of Wimborne.

“We’re looking forward to the awards in May and meeting the other finalists.”

Category winners, and the overall winner of Small Business of the Year, will be announced at ceremony in London on May 18.

Should East Street Deli win an award, it will join their 2022 awards for Independent Business of the Year and Overall Business of the Year from Wimborne Business Awards.

“The Small Awards is all about celebrating the incredible small business owners who are at the heart of the economy and communities,” said Michelle Ovens CBE, Founder of Small Business Britain.

“They recognise the passion and tenacity of small firms, particularly during turbulent times. Claire and Simon should be incredibly proud and we can’t wait to celebrate with them in May.”

East Street Deli:
facebook.com/theeaststreetdeli
Website (under construction): theeaststreetdeli.co.uk
thesmallawards.uk.