WIMBORNE Business Improvement District (BID) is backing English Tourism Week to help kickstart the town’s spring/summer tourism season.

This annual national week, which runs from March 14 to 23, aims to highlight tourism’s importance to communities and economies and promote the innovation, quality and range of products on offer to boost domestic breaks.

According to VisitEngland, English tourism supports 200,000 SME businesses, employs 2.6 million people and generates about £71.6 billion annually for the economy in domestic visitor spending.

Fiona Harwood, chair of Wimborne BID said: “Getting behind this high-profile campaign to celebrate the town’s visitor economy and encourage domestic travel and staycations is a brilliant way to promote Wimborne as a visitor destination, especially as people start to plan their spring holidays.”

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The national campaign offers local businesses a chance to get involved with events, promotions and social media activity to engage with customers.

There’s an industry toolkit that can be downloaded at www.visitbritain.org

BID manager Tammy Sleet said: “Wimborne has even more to shout about as a visitor attraction now it’s been awarded Town of Culture status for 2026.

“Using the national springboard of English Tourism Week to promote all the town currently has to offer, we hope visitors this year can be tempted to return for Town of Culture next year.”

Tourism Minister Sir Chris Bryant said: “England’s first-class tourism offering is a source of national pride, bringing billions for the economy, supporting millions of jobs and driving growth into local communities.”